the insight

Two things summer flings and limited time offers have in common? They’re here for a good time, not a long time.

the idea

To celebrate the Orange Cream Pop Shake’s brief return, we tapped into what was taking over TikTok: romance novels. So we wrote one of our own — releasing a new chapter each week on Instagram and TikTok, building anticipation for the shake’s debut.

You can read the full novella below—just be sure to dim the lights, pour a nice glass of wine and get ready to have your heart swept away.